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Impulse items driving basket depth and traffic
This display unit of stress balls was full when placed out on Friday in one of my newsagencies. All it took was five days to sell most of the stock. Every purchase was on impulse, adding value to a...
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Low-cost car charger a counter a newsagency hit
This in-car USB charger is another hit product we’re enjoying at the counter as we evolve further from candy ftp a broad roster of impulse purchase items priced between $3.50 and $9.99. While not for...
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Impulse lines drive a deeper newsagency shopping basket
Our focus on impulse items is delivering a deeper and more valuable shopping basket. One customer earlier this week brought a $5.99 greeting card to the counter and added items on impulse valued at...
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The world can’t get enough back scratchers apparently
Proving once again I am not my customer, these back scratchers are selling very well. We’ve had this box out for less than two weeks. While managing impulse lines is hard detailed work, the reward is...
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Christmas-themed tissues sell out
It took just a couple of weeks for us to sell out of our range of Christmas-themed tissues. They have proved to be another excellent impulse line in a year of excellent impulse lines. Good margin,...
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This perfect impulse line brings out disgusting behaviour at the counter
These small plastic rings that light up sell easily at the counter. Kids eyes light up when they see them. They are a perfect counter line. Two days ago a male customer in his late seventies was...
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We’re selling plenty of fans this summer
These fans are a perfect product to have at the counter. In the lead up to Christmas and since we have had customers purchasing two and three at a time. What really makes the fans a business hit is...
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Zombies are hot!
Thanks to a slew of TV shows and movies, zombies are hot right now. We have achieved excellent sales of zombie-themed gift lines, toys and calendars. We’re trying to tap into that interest, somewhat...
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School holiday configuration helps maximise purchases in the newsagency
While we’re still running the Boxing Day sale and will do so for another week, we have consolidated the sale items to one part of the shop reset the other parts of the shop to make the most of the...
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Fly swats the perfect Australia Day impulse purchase
We’re maintaining our attention on impulse purchase lines beyond Christmas and the school holidays. Our buying focus is on items that connect either with a season or some other opportunity that is...
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A good Australia Day impulse line for newsagents
This Grow Koala – just add water – is an ideal impulse line for around the time of Australia Day. It’s an easy purchase due to cost and the fun factor. Good margin too. We have plenty of opportunities...
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Parents like the healthy option at the newsagency counter
One mum commented last week that she liked our healthy options at the counter – more products like the fun high bounce balls and other fun things for kids and less of sugar charged candy. In addition...
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Playing with a product drives purchases
This self-cntained display unit for smart sand is terrific for encouraging shopper engagement with a product you need to touch and feel. The moment parents or kids play with the sand they purchase it....
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The challenge of convenience retail for newsagents considering the switch
Newsagents contemplating transitioning their business to a convenience model need to thoroughly research the range of convenience retail offerings in Australia, and not just those nearby, before...
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Wine with sympathy cards
In the card aisle of one drug store – a convenience store on steroids – they have wine in the card aisle. I am guessing the placement near sympathy cards is not intentional. It gave me a laugh. Good...
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Excellent example of attracting shoppers with a ‘deal’
I passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store. While the deal was not good value in my view, the actual promotion was done in...
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The Christmas space shortage helps drives sales
Like every retail newsagency business this time f year we have no spare space. Indeed, our gift area is so full that we have to put this beautiful range of boxed mugs at one counter. The thrill is that...
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Love for The Melting Snowman as strong as ever
This is our third year with The Melting Snowman and sales are as strong as ever. We thought it might slow and so placed it among all Christmas products and not under the spotlight at the counter as for...
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